Costs & pricing · 5 min read
The real cost of not having a website for your Huddersfield trade business
The real cost of not having a website for a Huddersfield trade business is the enquiries you never see. If one missed job a month is worth £200 to you, that's £2,400 a year. A basic website from Fixby Studios starts at £350, so the site pays for itself many times over if it brings in even a small number of extra jobs.
By Raja Wahab, Co-founder, Fixby Studios · Updated
The maths most trades miss
Work out what one average job is worth to you. For an electrician, plumber, roofer or builder, that might be £150, £500, or several thousand. Then ask: how many of those jobs do I miss each month because customers can't find me online? Even one missed job a month adds up to thousands per year.
Where the lost jobs go
- They go to whichever competitor shows up on Google first.
- They go to businesses with a proper Google Business Profile and website.
- They go to the firm that answers the search at 10pm when you're not checking your phone.
- They go to directory listings where you blend in with everyone else.
What a website actually costs
A basic site for a Huddersfield trade business starts at £350. That's one or two jobs for most trades. The site keeps working for years, and unlike an ad, it doesn't stop the moment you stop paying. The real question is whether you can afford to keep missing work that was already looking for you.
How to measure it
- Track how many enquiries come through the site each month.
- Ask new customers where they found you.
- Count the value of the jobs that came from search.
- Compare that to the cost of the site and any ongoing work.
See what a site costs and what you get at each level.
Raja Wahab is co-founder of Fixby Studios, a Huddersfield studio building websites, SEO, social media and business software for small, owner-managed businesses across West Yorkshire.
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Fixby Studios builds websites, runs SEO and manages social media for small businesses across Huddersfield and West Yorkshire.