Social media · 6 min read
Why Instagram alone isn't enough for tradespeople in Huddersfield
Instagram is excellent for showing a tradesperson's work and building trust, but it doesn't make you findable when someone searches "plumber Huddersfield" or "roofer near me" on Google. For that, you need a website. The best setup is social media for the shop window and a website for the enquiry counter.
By Raja Wahab, Co-founder, Fixby Studios · Updated
What Instagram does well
- Real photos of finished jobs build trust faster than any brochure.
- A single reel can put you in front of thousands of local people.
- It shows your personality and the quality of your work.
- It's where a lot of younger customers prefer to browse.
Where it falls short
- People searching on Google won't see your Instagram profile.
- You don't own the platform — accounts can be restricted or hacked.
- Prices, service areas, and contact details are hard to find in a bio.
- Enquiries get scattered across DMs and can be missed during busy days.
The right mix
Use Instagram to show your work and personality. Use your website to capture the enquiry. Post the finished jobs to Instagram, then direct people to your site when they ask for a quote. That way you get the reach of social and the conversion of a proper site.
We can run your social and build the site that catches the enquiries.
Raja Wahab is co-founder of Fixby Studios, a Huddersfield studio building websites, SEO, social media and business software for small, owner-managed businesses across West Yorkshire.
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Fixby Studios builds websites, runs SEO and manages social media for small businesses across Huddersfield and West Yorkshire.