Case studies · 6 min read
Case study: redesigning the Hat-Tricks Huddersfield website
For Hat-Tricks in Huddersfield we rebuilt the site around the brand and around one clear action: get in touch or book. The redesign put personality back into the design, made the key details impossible to miss on a phone, and laid down the local search foundations so people searching in Huddersfield can actually find the place.
By Raja Wahab, Co-founder, Fixby Studios · Updated
The brief in one line
Look like the real place, and make booking or enquiring obvious. That's it. Most local businesses over-complicate a website when the job is simply to prove you're real, show what you offer, and give one clear next step.
What changed
- Brand-led design. Bolder type, real photography and a look that matches the in-person experience instead of a stock template.
- One primary action. Booking or enquiry sits on every screen — no hunting for a contact page.
- Mobile as the main design. The majority of local traffic is a phone in one hand, so the phone layout was designed first, not squeezed down afterwards.
- Speed. Lighter pages, compressed imagery and no unnecessary scripts.
- Local SEO groundwork. Consistent business details, structured data and pages written around Huddersfield search terms.
The lesson for other Huddersfield businesses
A redesign isn't about a new coat of paint. It's about deciding what the single most valuable action is on your site, then removing everything that competes with it. If you can't say what that action is in one sentence, that's the first thing to fix.
Get a quote for a redesign built around bookings and enquiries.
Raja Wahab is co-founder of Fixby Studios, a Huddersfield studio building websites, SEO, social media and business software for small, owner-managed businesses across West Yorkshire.
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Fixby Studios builds websites, runs SEO and manages social media for small businesses across Huddersfield and West Yorkshire.