Costs & pricing · 6 min read
Delivery apps take a cut of every order. Here's the alternative.
Compare what platform commission really costs against running your own order page.
The short answer
A takeaway website in Huddersfield can let existing customers order directly while delivery platforms continue to help new customers discover you. Compare the commission in your own platform agreement with the full costs of card processing, delivery and maintaining your own ordering system before deciding where to send repeat orders.
By Raja Wahab, Co-founder, Fixby Studios · Published · 6 min read
What a takeaway website in Huddersfield changes
Give customers who already know your name a direct route to your menu. Keep your ordering hours, delivery area and minimum spend in plain sight. That removes uncertainty before the checkout.
Split your orders into two piles
First-time platform orders may introduce you to new customers. Repeat orders from people who already know your name have a different value. Review actual order reports rather than assuming every app order would have come directly; check any contractual limits on contacting platform customers.
Commission app order
- — Platform fee on every order
- — Limited access to customer data
- — Good for first-time discovery
Your own ordering
- — No per-order commission
- — You keep the customer relationship
- — Needs your own menu, payments, delivery
How Huddersfield takeaways move pile two
- Build a simple ordering page on your own domain — menu, options, card payment, collection or delivery.
- Print the web address on every bag, receipt and menu leaflet that leaves the shop.
- If your costs allow it, offer a direct-order benefit and explain it on your own menu and channels.
- Point your Instagram, Facebook and Google Business Profile links at your own order page, not the aggregator.
- Keep any aggregator that earns its place by bringing profitable orders.
“Keep delivery apps if they bring new customers; measure what repeat orders cost you.”
You also get the data
Your own checkout can show which dishes and time slots perform best. If you collect customer contact details, explain what you use them for and get the right permission before sending marketing messages. Access to platform customer data varies by provider and agreement.
What it costs to build
Selling online is available on our monthly plans (no upfront build fee, see our monthly plans at /plans); confirm the scope before assuming a full takeaway ordering system is included. Budget separately for payment processing, delivery integrations and any ordering software. Compare those costs with your own platform statements rather than relying on a generic break-even claim.
Your questions
- Should a takeaway stop using delivery apps?
- Not necessarily. Keep the channels that bring profitable new orders and compare their real fees against the costs of direct ordering.
- Can I contact customers who ordered through an app?
- Check your agreement and privacy obligations first. Promote your direct-order link on channels you control, such as your website, menu and social profiles.
- Is an ordering website always cheaper per order?
- No. Include card fees, delivery, promotions, software and upkeep when comparing a direct order with a platform order.
Raja Wahab is co-founder of Fixby Studios, a Huddersfield studio building websites, SEO, social media and business software for small, owner-managed businesses across West Yorkshire.
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