Local SEO · 5 min read
Instagram brings interest. Search brings people ready to book.
A clinic needs treatment pages, not just a feed, to catch both.
The short answer
A clinic website in Huddersfield should have one clear page for each treatment. Each page should explain what the treatment is, what it costs, who carries it out, what the appointment involves and what aftercare looks like. Social media builds interest; treatment pages catch people already searching.
By Raja Wahab, Co-founder, Fixby Studios · Published · Updated · 5 min read
Social media and search do different jobs
Instagram reaches people who were not looking for you. Search reaches people who have already decided what they want, such as 'composite bonding Huddersfield'. Most clinics need both, but many only have the first.
What each treatment page should include
- What the treatment is and who it suits.
- A price or range, and what is included.
- Who carries it out, with registrations and qualifications.
- What happens at the appointment and recovery time.
- Before-and-after photos only with written consent.
- — Reaches people not yet looking
- — Builds interest and trust
- — Hard to find later via search
Treatment pages
- — Catches people already searching
- — Shows price, practitioner, aftercare
- — Findable for terms like a specific treatment
Follow the advertising rules
Health and cosmetic claims are regulated. Check wording against current ASA and CAP guidance, avoid promising results and never promote prescription-only medicines to the public.
“Create one page per treatment rather than one long list.”
Be clear about NHS and private care
Mixed dental practices should say which services are private and whether they are accepting NHS patients. It saves time for both sides.
Reviews
Link to your Google reviews rather than adding review star markup to testimonials on your own site, which Google does not show for self-serving reviews.
Your questions
- Should a clinic publish treatment prices?
- A price or range helps patients compare and makes enquiries more serious. If price depends on assessment, explain what affects it.
- Can I use before-and-after photos?
- Yes, with the patient's written consent. Show real, unedited results and avoid implying guaranteed outcomes.
- How many pages does a clinic website need?
- At minimum a home page, one page per main treatment, a team page, prices and contact. Add more only when you have something useful to say.
Raja Wahab is co-founder of Fixby Studios, a Huddersfield studio building websites, SEO, social media and business software for small, owner-managed businesses across West Yorkshire.
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Fixby Studios builds websites, runs SEO and manages social media for small businesses across Huddersfield and West Yorkshire. SEO in Huddersfield
Prefer to talk it through? Contact Fixby Studios, email info@fixbystudios.co.uk or call 07737 067552.
