Websites · 5 min read
Most gyms only win new members in January. Here's the fix.
Published prices and an easy trial booking bring sign-ups all year.
The short answer
A gym website in Huddersfield should show membership prices, let visitors book a trial in a few taps and publish timetables as real pages. That gives people a reason to join in March or September, not only in January or through word of mouth.
By Raja Wahab, Co-founder, Fixby Studios · Published · Updated · 5 min read
Hidden prices lose members
People often compare a few gyms at once. If yours is the only one that says 'enquire for pricing', it is easy to skip. Show prices, or at least a starting price, and what is included.
Make the trial easy to book
Few people join without visiting first. A taster session or free first PT consultation with real time slots is the step to measure.
"Enquire for pricing"
- — Easy to skip when comparing gyms
- — No starting point to judge value
- — Relies on a phone call first
Published prices
- — Keeps you in the comparison
- — Shows what's included
- — Trial booking as the main button
Pages that work all year
- Class timetables as text pages that update easily.
- Pages for goals you actually coach: strength, postnatal, over-50s, weight loss.
- Parking, opening hours and facilities such as showers or lockers.
- Member stories shared with permission.
“Publish membership or PT prices so you stay in the comparison.”
Show the space
Many Huddersfield gyms operate in converted mill or industrial units. Real photos of the space, the kit and the car park answer questions before people visit.
Your questions
- Should a gym show membership prices online?
- Yes, in most cases. A clear starting price keeps you in the comparison and filters enquiries.
- Can members book classes on the website?
- Yes. Booking can be a simple form or connect to class-booking software you already use.
- Do personal trainers need a website or just Instagram?
- Instagram shows personality; a small website gives you prices, a booking button and a page Google can show for local searches.
Raja Wahab is co-founder of Fixby Studios, a Huddersfield studio building websites, SEO, social media and business software for small, owner-managed businesses across West Yorkshire.
Next step
Let's get your business seen.
A free plan for your website: pages, booking and what to fix first.
Fixby Studios builds websites, runs SEO and manages social media for small businesses across Huddersfield and West Yorkshire. Web design in Huddersfield
Prefer to talk it through? Contact Fixby Studios, email info@fixbystudios.co.uk or call 07737 067552.
