Websites · 6 min read
Websites for care homes and home care providers: what actually wins work in 2026
Enquiries are made by adult children in a stressful week, usually on a phone, late at night. If the site does not show fees, CQC rating, availability and a way to book a visit, they move to the next provider. A website that wins work for care homes and home care providers does three things: it ranks for what buyers actually type, it answers the qualifying questions on the page rather than on a phone call, and it turns each enquiry into a tracked record instead of an email. Expect £700–£950 for a build at this level, plus ongoing SEO if you want to be found rather than just presentable.
By Raja Wahab, Co-founder, Fixby Studios · Updated
The problem with most sites in this sector
Enquiries are made by adult children in a stressful week, usually on a phone, late at night. If the site does not show fees, CQC rating, availability and a way to book a visit, they move to the next provider.
The result is predictable. Buyers who were ready to place work leave without contacting you, and the enquiries that do arrive take three phone calls to qualify. Neither of those is a design problem — they are a structure problem.
What your buyers are actually searching
Nobody searches your company name until they already know you. The searches that bring new work look like this:
- care homes near me
- residential care home [town] fees
- dementia care [town]
- home care agency [town]
- CQC rating [home name]
Each of those needs its own page. One page trying to cover all of them will lose to a competitor who built five.
What the site needs to include
- Weekly fee ranges by care type. Withholding them does not get you a call, it gets you skipped.
- Current CQC rating and inspection date, stated plainly.
- Real photographs of the actual building, rooms and residents' spaces — stock imagery reads as a red flag here.
- A visit booking form with date and time options, plus a phone number that is answered.
- Plain-English pages on funding, local authority support and what is included in the fee.
The part most people skip: the system behind it
Visit bookings, enquiry logs and follow-up reminders in one place, so no family is left waiting for a callback. Recruitment applications can run through the same system — most providers spend more on agency staff than they ever would on a website.
This is where a tailor-made build separates from a template. A template can look smart. It cannot route an enquiry, check a document, or chase a follow-up at 8am on a Tuesday.
What it costs
- £350 — a compact, fast, findable site. Fine if you mainly need credibility.
- £700 — multi-page build with a page per service or capability, structured data and proper enquiry capture. Most organisations in this sector land here.
- £950 — a build that sells, books or processes: gated areas, uploads, integrations and automation.
- Ongoing SEO is monthly, because ranking is an activity rather than a purchase.
How long before it shows up in Google?
Six to twelve weeks for new pages to gain traction, longer in competitive national searches. The pages that move fastest are the specific ones — a single service, a single sector, a single area — because there is far less competing for them.
Fixed prices, no discovery call needed to get a number.
Raja Wahab is co-founder of Fixby Studios, a Huddersfield studio building websites, SEO, social media and business software for small, owner-managed businesses across West Yorkshire.
Want this handled for you?
Fixby Studios builds websites, runs SEO and manages social media for small businesses across Huddersfield and West Yorkshire.